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The Codes of Gender
6.5/10 by 7 users
Title:The Codes of Gender
Release: 2010-10-13
Runtime: 73 min.
Genre: Documentary
Stars: Sut Jhally
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

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  • Mr. Ganteng
    60 minutes ago
    Great, since I signed up the video goes smoothly. audio 10 and video 10, Thanks Bro.
  • Movie Pilot
    1 hour ago
    The quality of the film was excellent with the free account, but I love the movie!
  • Mrs. Janda
    11 hour ago
    As always thank you, you guys are the best and the movie was great, perfect!
    • Miss. Bencong
      6 hour ago
      Bhoooo .. I do not like it at all
    • Cowok Manja
      4 hour ago
      I don't think the same, although this is not my favorite movie
  • Alexa
    1 days ago
    Wow!!!
  • Dobleh
    1 days ago
    I honestly have no idea why people hate this movie so much. It is not exceptional, but it was okay. Great Quality btw...
  • Steve
    2 days ago
    How do I watch it ?????
    • Wewe Gombel
      1 days ago
      did u ever read the instructions ???
  • Patrizia
    2 days ago
    It is great for the first two thirds but then things get a little lengthy. But it has a great ending!
  • Kutu Kupret
    3 days ago
    That is great to finally see on the big screen. I don't want to spoil anything in particular but this is a film that everyone should give a chance
  • Sir Jakcson
    4 days ago
    The characters are great, they're interesting, they're funny, they will make you laugh. Trust me, at a point this movie will hit you where you live.
  • Shanti
    6 days ago
    Yeah! Apple TV rules!
    • Khardasian
      4 days ago
      this was really the best movie i've ever seen!
  • Emak
    7 days ago
    This is a movie which you dare not miss, because if you miss this one you are never going to see another. Be prepared for one last lovely beautiful and thrilling ride ahead of you, that's well worth your time and memories.
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